Norel is a Spanish company with more than 40 years of experience in the development, manufacture and marketing of additives and raw materials for animal nutrition.

Since its foundation, the company has grown from a local business into a global leader, exporting its products to more than 70 countries. Its main production facility is located in Tarragona and has an annual production capacity of 80,000 tonnes.

Norel also operates an international network that includes production facilities in other Spanish cities, as well as in Mexico, Egypt and the United States.

The challenge of rapid expansion

Norel’s rapid expansion during the 2000s created operational challenges that required tailor-made technological solutions. These included automatic bagging and palletizing equipment that would help the company fulfil orders for customers around the world.

An additional challenge was the need for machines capable of handling the wide variety of products manufactured by Norel — approximately 45 at present. These products have very different characteristics and include dusty and high-fat materials.

The production lines operate 24/7 and require frequent changeovers from one product to another.

In addition, the company had specific palletizing requirements to allow the product to breathe while ensuring that it remained properly protected.

The TMI solution

Norel first placed its trust in TMI in 2008, when it purchased a semi-automatic bagging machine for its Tarragona plant.

Juan María Muñoz, Plant Manager of the Valls facility in Tarragona — the largest production plant in the group — explains:

“At the beginning, we chose TMI to install our new machines because of its attractive proposal. Its ability to adapt to our requirements marked the beginning of our collaboration.”

Although Norel had previously worked with another supplier, TMI’s proposal was particularly well suited to the company’s technical requirements.

Following this first project, the results achieved and the flexibility and commitment demonstrated by TMI led the company to become one of Norel’s regular suppliers.

TMI has since provided equipment tailored to Norel’s requirements, including semi-automatic and automatic machines, as well as complete lines comprising bagging machines, palletizers and stretch wrappers.

This successful relationship, based on an in-depth understanding of Norel’s products and production processes, has continued for more than 20 years.

Today, Norel has TMI equipment at other Spanish facilities, including its Cuenca plant, as well as at production sites around the world, including Mexico, Egypt and the United States.

The three keys to the successful relationship between Norel and TMI

According to Juan María Muñoz, three factors have made this long-standing relationship possible:

Technical capabilities

TMI has always been able to adapt to Norel’s demanding production requirements thanks to its thorough understanding of the company’s specific characteristics, working environment, production system and operational challenges.

TMI has installed highly reliable machines while consistently maintaining very competitive prices.

Technical service

For a company operating continuously, having an efficient technical service is essential to prevent machines or complete production lines from remaining idle at any of its facilities around the world.

“For us, as a company operating 24 hours a day, it is extremely important to know that someone will always answer the phone. This is essential because our lines require an exceptionally high level of availability. A machine that is not running represents significant losses.”

Trust in people

Throughout all these years, the TMI team has demonstrated a high level of involvement and commitment in supporting Norel in every situation, going far beyond purely technical matters.

The result: a relationship that goes beyond business

Over the years, TMI has successfully adapted to Norel’s expansion requirements and has become a trusted technology partner.

Today, TMI machines are installed in Spain, Mexico, the United States and Egypt. In total, Norel operates 10 production lines incorporating 17 units, including bagging machines, palletizers and stretch wrappers.

However, beyond these figures, the most important result has been the development of a relationship based on trust that goes far beyond purely commercial matters and has now lasted for 20 years.

“Beyond technical service, we have built a relationship of trust with TMI that goes far beyond business. They have always been there to support us.”

The collaboration between Norel and TMI demonstrates how adaptability and mutual understanding can transform challenges into opportunities for growth.

The relationship built over these two decades shows that innovation and trust are key factors in achieving success.

To learn more about TMI’s solutions and how they can help your company, please do not hesitate to contact us.

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Summary

• Customer: Norel, a leading company in additives and raw materials for animal nutrition, with more than 40 years of experience and a presence in more than 70 countries.
• Challenge: the need for bagging and palletizing machinery capable of operating 24/7 with complex products, including dusty and high-fat materials.
• Solution: the installation of equipment tailored to Norel’s requirements, together with continuous technical support.
• Results: a relationship based on trust lasting more than 20 years, with 17 machines installed in Spain, Mexico, the United States and Egypt.

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